Privacy Policy

Effective Date: May 18, 2025

Wisdom of Yogananda (“we,” “us,” or “our”) operates the website https://wisdomofyogananda.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or interact with our Site. If you do not agree with the terms below, please do not access or use the Site.

1. Information We Collect

1.1 Personal Information

You may choose to provide us with personal information when you:

  • Subscribe to our newsletter or mailing list (e.g. name, email address)
  • Submit comments, questions, or other messages
  • Purchase products or services via third-party payment providers (we do not collect or store your payment details directly)

1.2 Usage Data

We automatically collect information about your device and how you interact with our Site, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URL and pages visited, time spent on pages
  • Clickstream data and other analytics

1.3 Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance functionality and analyze traffic. Cookies fall into four main categories:

  1. Essential cookies: Required for core site functions.
  2. Performance cookies: Collect anonymous data to help us improve site performance (e.g. Google Analytics – https://policies.google.com/privacy).
  3. Preference cookies: Remember your settings (language, font size).
  4. Advertising cookies: Deliver personalized ads (e.g. Google AdSense – https://policies.google.com/technologies/ads).

You can manage or delete cookies via your browser settings. Disabling cookies may affect Site functionality. For more details, see our Cookie Policy.

2. Legal Basis for Processing (GDPR)

For visitors in the European Economic Area (EEA), we process personal data under these legal grounds (Article 6, GDPR):

  • Consent: You have given consent (e.g., subscribing to our newsletter).
  • Contract: Processing is necessary to perform a contract or purchase.
  • Legal obligation: Compliance with applicable laws.
  • Legitimate interests: We may process analytics data to improve the Site, provided it does not override your privacy rights.

3. How We Use Your Information

We use collected information to:

  • Provide, operate, maintain, and improve the Site and our services
  • Send newsletters, promotional materials, and other communications (only if you opt in)
  • Respond to your comments, questions, and support requests
  • Analyze trends and user behavior to optimize Site functionality and content
  • Protect against fraud, abuse, and security threats

4. Disclosure of Your Information

We may share your information with:

  • Service providers who perform services on our behalf (e.g., hosting, email delivery, analytics)
  • Advertising partners (e.g., Google AdSense) to serve relevant ads
  • Legal authorities when required by law or to protect our rights

We do not sell or rent your personal information to third parties for marketing purposes.

5. Third-Party Services

Our Site may embed or link to third-party services, such as:

Those services collect and use your data according to their own privacy policies. We encourage you to review them before interacting.

6. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy, comply with legal requirements, and resolve disputes. Typical retention periods include:

  • Contact information (e.g., newsletter subscribers): Until you unsubscribe, plus 5 years
  • Analytics and log data: Up to 24 months
  • Comments and messages you post: Until you request deletion or the content is removed

7. International Data Transfers

Our servers are located in the United States (Amazon Web Services). If you access the Site from outside the U.S., your data will be transferred to and processed in the U.S. By using the Site, you consent to these transfers.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Delete your personal data (“right to be forgotten”)
  • Restrict or object to certain data processing
  • Data portability: Receive your data in a portable format
  • Opt out of marketing communications at any time

To exercise these rights, please contact us at privacy@wisdomofyogananda.com. We will respond within 30 days as required by GDPR and CCPA.

8.1 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, sold, or disclosed, and to opt out of sale (we do not sell personal data). To submit a request, email privacy@wisdomofyogananda.com.

9. “Do Not Track” Signals

Our Site does not currently respond to browser “Do Not Track” (“DNT”) signals.

10. Children’s Privacy

The Site is not intended for children under 16. We do not knowingly collect personal data from minors under 16. If you believe we have inadvertently collected such data, please contact us to request deletion.

11. Links to Other Policies

12. Changes to This Privacy Policy

We may update this policy periodically. The “Effective Date” at the top will reflect the latest revision. We encourage you to review this page regularly.

13. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, please contact:

Email: privacy@wisdomofyogananda.com
Address: (optional – insert your mailing address if desired)

Thank you for trusting Wisdom of Yogananda with your personal information. We are committed to protecting your privacy and providing a secure, transparent experience.